Marketing for accountants isn’t easy. Accounting isn’t often seen as an exciting profession, so as an accountant, you may find it a little more challenging than usual to grab people’s attention when you’re creating a brand for yourself on Facebook. Harder still is sustaining their interest. If you don’t implement any preventive measures, you’ll eventually [...]

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Accounting and CPA firms are traditionally thought of as black-and-white, über-professional – dare we say, “boring” – industries; but that simply isn’t the case. Your office/company is comprised of educated, professional, money experts who are also completely and uniquely human. People make their purchasing decisions emotionally. You can take advantage of this tendency by using [...]

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The design of your Website can affect your marketing efforts in a variety of ways – and how your visitors behave when they get to you will give you a pretty good idea whether your accounting Website design is working well, or whether it is having a detrimental effect on your marketing. Let’s take a [...]

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The world wide web is a wondrous place full of more information and knowledge than has ever been assembled in the history of mankind. Indeed, these days it seems everyone has their own blog, Facebook page, or website out there trying to share that knowledge and attract potential clients and customers. Some of these are [...]

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The world around you is constantly changing, whether it be the kind of technology used to communicate to the kind of vehicle you drive. In order to remain competitive and to stay on top in a changing market it’s necessary to look over the changes taking place and determine of it is possible to integrate [...]

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If you are running a CPA practice you know that having an effective website is critical to your success. Your accounting website design must look professional, but at the same time have a creative twist that will make you stand out over other accounting companies. Increasing use of mobile devices is a major trend that [...]

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Internet marketing offers you a more refined approach of reaching out to your customers and “inbound” marketing techniques enable you to target specific audiences. The greatest benefit of the inbound marketing campaigns is that, you are able to focus your marketing efforts on consumers that are already interested in your products or services. For this [...]

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Accounting firms aren’t generally found advertising in mainstream media about their “buy one get one free service”! This would actually damage the public image of such professions in terms of their value. This doesn’t mean accounting firms do not market their services. You can use direct advertising techniques by placing ads on different platforms to [...]

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Once upon a time, long ago, Pandas and Penguins were cute, cuddly animals the world fought to protect (well, some of the world, but that’s another topic altogether). We would ‘oooo’ and ‘aaah’ on seeing their little faces in magazines, on TV or on wildlife Websites; laugh at their antics in funny YouTube videos or [...]

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Blowing a sale is not quite as simple as you may believe, but if you’re really determined to blow your sales and drive yourself out of business in a truly spectacular manner here are some helpful pointers to lead you down the garden path… Running a successful accounting firm is hard work. If you really want to [...]

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