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A bad website is even worse than no website at all
Jan Carlzon once said: “Any time a customer comes into contact with any aspect of your business, however remote, that customer has an opportunity to form an impression.â€
If you look up a hotel’s website and the photos are dingy, the booking form looks unsafe and the ‘seasonal menu’ is two years old, chances are you’ll look somewhere else. The hotel itself might very well be a perfectly decent place to stay. But the first impression created by the poor website – the ‘moment of truth’ – is critical and irrevocable.
This applies to your website. In order to project a professional, reliable, reassuring image to your prospects – an image that reflects the quality of your work – then you need more than just a an accounting website. You need a GOOD accounting Website! There really is nothing worse than a site that looks like it’s been thrown together by an IT student. I’ve seen accounting firm websites with low-res scanned logos, amateur animations and ‘free reports’ and ‘Current Tax Rates’ that are four years out of date. Your website is a vitally important ‘face’ of your firm. Even if your website doesn’t bring in hundreds of new clients every month, at least make sure it doesn’t put anybody off!
As an Accounting Website Designer I have Identified a few of the worst traps to avoid.
- Out-of-date ‘news’
- Amateurish animations and splash pages
- Pictures that take too long to open
- Too many fonts
- Pages that all look different from each other
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Yes you are write about this.
first impression is the last impression if you dont have good website it will produce a bad impression .and in business bad impression costs a lot.
so better not to upload a bad website
A service that people could use is CPA Site Solutions. They could avoid the pitfalls of a possible bad website and have everything they need to run an effective CPA website.
Thanks for the link there dawg. But FYI this is a CPA Site Solutions blog. You can take it as read that anything I post here has either already been implemented or is in the works. We avoid overt marketing on this particular blog. It’s dedicated to marketing your service, not ours. But if you’re looking for a more active blog where we’re a little more shameless about plugging ourselves check out our other blog:
http://www.cpasitesolutions.com/cpa-websites/
We post there pretty much daily, so don’t forget to set us up in your RSS feed reader!