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CPA Websites- Exploit the Benefit of Streaming Video
Lots of Accounting firms have websites to advertise their expertise. As an owner of a CPA practice you know how challenging it is to build strong website content and increase its number of visitors. It can be a challenge to become well known on the web because it’s full of firms that market CPA services. [...]
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What Charlie Sheen Can Teach You About Inbound Marketing
If you’ve ever roamed the Internet to check out other accountants’ websites, you understand that a high quality website is critical. It telegraphs the values of your accounting business. An awkward or sloppy look will project the wrong impression to potential clients looking for responsible financial advice. Like any consumer business, accounting requires a steady [...]
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5 Tricks for Hanging on to Clients in the World of Accounting
Retailers can offer great deals and unusual merchandise to get repeat customers, but accounting firms and accountants must be a bit more strategic to keep their clients coming back. Offering highly skilled payroll services, elegantly designed accountant websites, and flawless tax filings make a great impression – but a competitor down the street is entirely [...]
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Expanding Your CPA Firm Through Prospect Nurturing
For any company, leads are tremendously important. This is especially true for CPA’s. Beyond simply looking for leads via effective CPA websites or responding to prospect inquiry and sales contact, leads must be grouped and nurtured so that they can be reused and recycled for further business practices. Developing new accounting customers is an important [...]
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Reduce Workplace Stress During Tax Season 2012
Busy season is just a stone’s throw away- but there’s no need to worry. A few simple techniques will help your firm get through tax season with less stress and improved efficiency… Many CPAs have mixed feelings about the crazy months leading up to April 15. No one wants to opt out of the influx [...]
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You Can Find Search Compatible Accounting Website Templates…
If You Know Where To Look! As a rule accounting companies have little alternative but to turn to website templates to get their business a website. Custom websites are ludicrously expensive. Painfully few small to medium sized practices can actually be expected to design a website from scratch. You need code monkeys, design professionals, copy [...]
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Using Video to Promote Websites for Accountants- Part I
A high-quality video can be a cool asset on a website. It can help to overcome people’s natural fear of strangers and promote your business by giving them a chance to check you out before you ever meet with or speak with a prospect. In decades past , ye olde video cameras were huge. They [...]
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How to Integrate SEO into Your Firm’s CPA or Accounting Website Design
Let’s discuss some things you can do to help better your website’s internet profile throughout the design stage. Your CPA website design can be perfect and still be a total failure. For it to make wealth the proper prospective clients need to be able to locate your site in the right moment, and the most [...]
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Dress Up Your Accountant Website’s Blog With Useful WordPress Plugins
WordPress blog pages provide each user with impressive options in regards to the design template they can choose along with further functionality inside their blog in the form of plugins. These plugins are designed, maintained, and endorsed by the WordPress community and could add increased layers of functionality and form to the blog. What are [...]
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Promoting Accountant Websites: Is “Link Swapping” Obsolete?
By now you’ve heard the expression “backlinks”. Backlinks are the links around the internet that map to a website and they are fundamental to your website’s search marketing campaign. They can be really helpful in deciding the popularity of relevant accountant websites and their ranking on search engines like Google and Bing. Once you get [...]
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